March 2020
New Mexico Farmers' Marketing Association

Do you know about GoodFoodNM, the new health texting program?

GoodFoodNM is a bilingual, statewide health texting program that promotes good food and healthy eating to New Mexicans. Get healthy food tips delivered directly to your clients' phones!

According to the Centers for Disease Control, text messages are a proven way to get people to make healthier choices because texts have a 98% open rate, and the repetition of information in small bites makes more of an impact than more cumbersome email messages. 

Sign your clients up today!
Or enjoy the custom benefits of a formal partnership! 
It's FREE!

Read below for more information, including about HIPAA compliance.

What do subscribers receive?

After someone opts-in to GoodFoodNM they receive: 

  • One to two texts per week

  • Cooking tips

  • ​Links to simple and healthy recipes

  • Tips about what's in season and how to prepare delicious meals

  • Information about food access programs, such as Double Up Food Bucks

  • Messages that YOU create to direct your own clients to custom content (available to partner organizations only; see below about how to partner)

GoodFoodNM focuses on a variety of rotating, topic-specific messages to change health behavior for the better!

Empowerment Messages provide eating tips that allow clients to take control of their health.

Practical Information helps clients make the most of their food preparation time and budget.
Family/Community Messages allow clients to feel more connected to their community, the local food system, and to partner organizations.

Program Evaluation Messages allow GoodFoodNM partners to ask specific questions of their own client base.

Partner organizations can get custom messages texted to their own clients!

Check out the additional benefits of being a GoodFoodNM organizational partner:

  • Partner organizations can write all or some of your own custom content (up to two texts a week)

  • Custom content gets texted to your clients only, thanks to a unique opt-in word

  • Y​ou can add links to your organization's website, PDFs, and other resources

  • You'll have the ability to ask your clients questions for program-evaluation purposes
  • ​We'll take care of the Spanish translation for you

GoodFoodNM’s partner list is growing and we’d like to add yours to the list!

Contact Christina Keibler at and let her know you'd like to be added to the list of GoodFoodNM's growing community of state partners. She'll get in touch to begin the partnership and customization.

Our current partners include:

  • MoGro

  • HelpNM

  • Cooking with Kids

  • Santa Fe schools 

  • Bienvenidos Outreach 

  • Roadrunner Food Bank

  • NMSU ICAN Program

  • NMSU EFNEP Program

  • New Mexico National Guard

  • ​Adelante Development Center

  • NM Human Services Department

  • NM Department of Health (WIC)

  • New Mexico's farmers' markets and farm stands

Or, you can encourage clients to sign up on their own

Clients who subscribe by texting the word ENJOY or DISFRUTA to 21333 will get twice-weekly health-focused messaging that we create.  

Ask your clients to: 
Text ENJOY (for English texts)
or DISFRUTA (for Spanish texts) 
to 21333



What about HIPAA?

Good news! The platform we use is HIPAA compliant! That means you can get your clients signed up without worry.

If you're interested in a copy of the GoodFoodNM texting platform's HIPAA compliancy white paper, contact Christina Keibler.

Good Food and Healthy Eating News - March 2020