Coronavirus: Information, Resources, and Updates for New Mexico’s Local Food and Farming Community

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Evaluation Tools

From surveys to performance metrics, these resources will guide you in evaluating various aspects of your market’s operations and effectiveness. Use these tools to gain valuable insights, make informed decisions, and drive continuous improvement for a thriving market experience.

  • Tools for Rapid Market Assessments
    A project of the Oregon State University Extension Service

  • Sticky Economy Evaluation Device (SEED):
    Developed by Market Umbrella in New Orleans, the Sticky Economy Evaluation Device (SEED) provides user-friendly methods for estimating gross receipts, customer counts, where customers come from, how much they spend at nearby businesses, how frequently they shop at your market, and sales per square foot. SEED also contains a multiplier tool that can help you demonstrate how "sticky" your market dollars are in the local economy (sticky, as in they stick around and re-circulate).

Review a report for a SEED study that was conducted at Albuquerque growers' markets in 2012.

Access SEED (please note that you will need to create a username and password in order to access SEED). If you would like more information about how to use this evaluation tool, contact the NMFMA.








Market Manager Resource Library:

Resources for Member Markets:

Starting & Sustaining Farmers' Markets