Coronavirus: Information, Resources, and Updates for New Mexico’s Local Food and Farming Community

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Appendix C: Supply Chain Mapping Semi-Structured Interview Guides

Farmer Interview Guide

About your operation:

  1. Can you tell me about your operation?
    1. How long has it been around?
    2. How many acres is it?
    3. What do you grow?
    4. How many people work on the farm?
  2. What do you think is special or unique about your operation?

Production and Inputs:

  1. How do you irrigate and where do you get your water?
  2. Where do you get your seeds? And where do you get your tools?
  3. Do you use soil amendments?
    1. If so, what do you use and where do you source those?
  4. Do you get loans, grants, or other funding resources to support your operation?
    1. If so, from what sources?
  5. Do you receive Technical Assistance from Extension or others?
  6. Do you compost at your operation?
    1. If not, what do you do with waste from the harvest or other on-farm waste?

Processing, Distribution, & Aggregation:

  1. Do you work with any processors or distributors, or do you handle all of that yourself? If you do work with processors or distributors, can you describe how you work with them?
  2. Do you aggregate from any other farmers? If so, how many? And where are they based and what do you source from them?

Sales & Marketing:

  1. Where do you sell your products (i.e., who are your buyers)?
  2. Do you sell all that you produce, or do you also give away any of what you produce?
    1. If you give some away, who do you give it to?

FreshRx:

  1. How long have you participated in the FreshRx program?
  2. What made you decide to participate in FreshRx?
  3. How has your experience with FreshRx been?
  4. Have you gotten to know any of your FreshRx customers?

Overall challenges and benefits:

  1. What are the biggest challenges you face as a farmer today?
    1. How are you trying to address those?
  2. What are the biggest benefits to you in producing food to sell locally - through FreshRx and other outlets?

Food Hub/Distributor Interview Guide

About your operation:

  1. Can you tell me about your operation? How long has it been around? How many people work there?
  2. What do you think is special or unique about your operation?
  3. How is your operation funded - grants, sales, financing, etc.?

Sourcing:

  1. What types of products do you source, how many producers do you source from, and where are they located?
  2. Do you have any specific requirements for those you source from?
  3. How do products get to your operation?

Processing, Distribution, & Aggregation

  1. Is your operation involved in any processing? If so, how?
  2. What types of aggregation and other services do you offer to the producers you work with?
  3. Can you describe your distribution capacities - in terms of physical assets as well as distribution routes/ networks (to & from, frequency, mileage)? Who is involved in your operation’s distribution?

Sales & Marketing:

  1. Where all do you sell your products (i.e., who are your buyers and where are they based)?
  2. Do you sell all that you source, or do you also give any of what you source away? If you give some away, who do you give it to?

FreshRx:

  1. How long has your operation participated in the FreshRx program?
  2. Why did you decide to participate in FreshRx?
  3. How has your experience with FreshRx been?
  4. Have you gotten to know any of your FreshRx customers?

Overall challenges and benefits:

  1. What are the biggest challenges your operation faces today? How are you trying to address those?
  2. What are the biggest benefits in being able to distribute local food - through FreshRx or other outlets?

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